Free Instagram Reel script generator

Write a complete Instagram Reel script in about a minute. Enter your website and what you want the Reel to do for you, and this generator reads your homepage, proposes a topic, and lets you pick from three real shooting formats before writing the full script.

Completely free. No account, no email, no watermark. Every script comes with shot-by-shot visual directions, a caption and hashtags.

What you get

A hook line built to survive the first three seconds, a set of lines that develop the topic in your chosen format, a closing call to action, a suggested caption and three to six relevant hashtags.

Each line comes with a visual direction — what to show on screen, whether that is a camera angle, a screenshot behind you, or a b-roll clip to cut to — so the script tells you what to shoot, not only what to say.

Why the format matters

The same topic shot as a talking head video reads completely differently from the same topic shot as a green screen explainer or a storytime. Format is a creative decision, not an afterthought, so this generator asks you to make it before writing a single line — and only offers the three formats that actually fit the goal you picked.

Frequently asked questions

What does this Instagram Reel generator actually do?

Enter your website and pick a goal, and it reads your homepage to work out what your business does, then proposes one concrete Reel topic and three real formats to shoot it in. Pick a format and it writes the full script: a hook, shot-by-shot lines each paired with a visual direction, a closing call to action, a caption and hashtags.

Is it free?

Yes. No account, no email and no credit card to generate a script. There is a small hourly limit per visitor to keep the tool available to everyone; if you want unlimited scripts, join the Altheo waitlist.

What Reel formats can I choose from?

Talking Head (straight to camera), Green Screen Explainer (you narrate over screenshots or stats), B-Roll Voiceover (no camera, just visuals and voice), Storytime (a first-person narrative with a turn), Direct Offer (fast hook, problem, product, CTA) and UGC-Style Review (shot like organic customer content). Which three you see depends on the goal you pick.

Does it write the caption and hashtags too?

Yes. Every generated script comes with a suggested caption and three to six relevant hashtags, so you have everything you need to publish, not just the spoken lines.

Will it make things up about my business?

No — the script is grounded only in what your homepage actually says. It won't invent fake customer stories, statistics or before/after results and present them as real. If a format calls for proof, it writes it as an explicitly illustrative example instead.

Can I use this for TikTok or X too?

Yes, but as separate generators tuned to each platform: the free TikTok script generator for short vertical video, and the free X thread generator for text threads instead of a spoken script.

Does it work for Reels as well as feed posts and Stories?

It's built for Reels specifically — the script assumes a vertical, sub-60-second video with a hook that has to survive the first three seconds, which is a different brief than a static feed post or a Story. The visual directions are written with that format in mind.

How is picking a format different from just getting a script?

Most generators skip straight to a script and guess at the format for you. This one shows you the topic first, then three real shooting formats — Talking Head, Green Screen or B-Roll, for example — so the creative decision is yours before a single line gets written, not buried inside a generic output you have to reinterpret.